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Maximizing insights on event sponsorship

Learn about how you can gain precise insights into your brand's visibility and engagement at sponsored events.

Analytics around event sponsorship

Analytics around event sponsorship

Problem

Lack of visibility

Sponsors traditionally receive basic event success metrics, such as attendance or aggregate website visits, but lack detailed visibility data, specifically on how often their logo is seen or engaged with on event websites.

Solution

Advanced analytics solution

Our tool provided granular analytics, tracking not only the number of visitors who saw the sponsor's logo but also those who clicked through to the sponsor's website, offering insights beyond what standard event reporting provides.

Résultat

Résultat

Strategic sponsorship decisions

The sponsor leveraged our analytics to compare visibility and engagement across multiple events. This data-driven approach enabled them to identify which types of events yielded higher visitor engagement, optimizing future sponsorship investments.

The sponsor leveraged our analytics to compare visibility and engagement across multiple events. This data-driven approach enabled them to identify which types of events yielded higher visitor engagement, optimizing future sponsorship investments.