How to best use a partner's logo on your website

When building partnerships in business, showcasing a partner's logo on your website is a common practice. It not only illustrates your collaboration but also adds credibility and trustworthiness to both parties. However, integrating another organization's logo requires careful handling to ensure respect for brand guidelines, legalities, and effective online presentation. Here’s a comprehensive guide on how to do this right.

1. Respect Brand Guidelines and Seek Permission:

• Ask for an Official Logo Kit: Always use the official logo provided by the partner organization. Many companies have specific versions of their logo for different use cases.

• Get Written Permission: Before you display any logo, obtain written consent. This protects you from potential legal issues and demonstrates professionalism.

• Adhere to Branding Guidelines: Most established brands have guidelines specifying how their logo can be used, including spacing, background colors, and sizes. Always follow these.

2. SEO and File Naming Best Practices:

Use Descriptive File Names: Instead of using a generic name like "logo.jpg", name the file descriptively, e.g., "partner-company-logo.jpg". This helps search engines understand the content of the image.

• Alt Text: Always include descriptive alt text for the logo, e.g., "Logo of Partner Company." This is crucial for accessibility and offers SEO benefits.

• Use the Right Format: Logos should be in a web-friendly format. The SVG is ideal for logos with transparent backgrounds. PNG is also a good option but JPEG is suitable for more complex images and the non-vectorized rendering could alter the quality of the logo.

3. Display Options:

• Direct Upload: You can upload the logo image directly to your website. Ensure the image is optimized for the web to maintain site speed.

• Linking to the Original Source: Some partners may prefer you link directly to the logo hosted on their server. This ensures that the most updated logo is always displayed, but be cautious as this method relies on the partner's server availability.

4. Introducing the Vettify Way:

For organizations seeking an even smoother process, while maintaining control over their trademarks, the Vettify approach offers a compelling and comprehensive solution.

• Streamlined Approval: With Vettify, the complexities of obtaining permission, sifting through multiple file versions, and aligning with branding guidelines become obsolete. Upon the partner’s approval of their trademark, you receive precise instructions for its approved usage.

• Receive an HTML Snippet: The Vettify method goes beyond just offering a correct visual representation. You're provided with an HTML snippet encompassing all the necessary referencing details for the logo. This snippet ensures the logo is accurately displayed, SEO-optimized, and strictly in line with brand guidelines. Additionally, backlinks are seamlessly integrated, promoting easy navigation for users and enhancing the interconnected web presence of both companies.

• In-Depth Analytics: With Vettify, you're not just embedding a logo—you're gaining insights. Brand owners can track key metrics, such as the number of times the logo was viewed, interactions like hovers, and more. This valuable data can guide partnership strategies and gauge the visibility impact of the collaboration.

• Interactive Certification Page: Vettify doesn’t stop at mere logo display. Visitors can interact with the embedded trademark to access a dedicated Vettify page. This page not only directs them to the partner organization’s site but also showcases the authentic relationship between both companies. It acts as a certification of the genuine partnership, reinforcing trust among users.

• Embed and Go: Simplifying the entire process, all that’s required is embedding the Vettify HTML snippet at the desired location on your site. This approach guarantees a consistent, current, and precise representation without any fuss over direct image file management.

In Conclusion

Displaying a partner's logo on your website might seem straightforward, but the nuances of digital branding, SEO, and respect for brand integrity make it a task that requires thought and care. Whether you choose traditional methods or innovative approaches, the goal remains the same: to represent partnerships professionally, accurately, and with mutual respect.